Jules De Meester was the son of a cobbler. He established himself as a bookseller in 1877 and later on as a publisher in the Zuidstraat in Roeselare, near the minor seminary. His trademarks were catholicism and Flemish identity. He became an important printer Guido Gezelle’s writings. In a collaboration with the Leuven bookseller and printer Karel Fonteyn he published four parts of Gezelle’s Collected Poetry in 1878-1880 and a second edition of the collected works in 1892-1893. He also was the publisher of the linguistic journal Loquela.